A lead magnet is a great way to attract potential clients who are actively looking for general contractor services. By offering a helpful resource—such as a free estimate guide, renovation checklist, or home improvement tips—you can capture the contact information of interested prospects. This not only helps you build a list of qualified leads but also positions your company as a trusted expert, increasing the chances of converting those leads into customers seeking your services. It's an effective strategy to grow your customer base and stand out in a competitive market.